Branding.
2022 & 2023 Cheer Look and Feel
Revamping the Cheer look and feel when I started back in 2022. Each year adding more elements to go with our main account, with a hint of cheer. 2024 look and feel is under way as we speak!
2023 My Cause My Cleats
Was given the lead on the MCMC charity campaign while collaborating with one of our talented designers, Parker Albin. This project was a big task, however, being able to push the envelope and seeing peoples reactions was worth the 3 day hard work of building out all the players’ cleats. Big shout out to Gabe, team photographer, for getting amazing photos for us to use in our designs. This was a great team effort and it turned out to be great!
2024 NFL Draft
Was given the lead on creating the Draft look and feel for the Denver Broncos. This was something I wanted to push, wether it was incorporating art, crafts, etc. The NFL toolkit that was provided leaned in more of the soul part of Detroit, which we call it Motown, with a massive Black-influenced art. This was something I wanted to emphasis on, and shown through flat shapes and detailed drawings within.