Minnesota Football High School Showcase.
North vs South.
This was one big project that had their challenges but pros to the whole experience. I created every asset that goes into a massive event like this showcase; from the program booklet, to the ROS ads, social, emails, and to mobile tickets. Creating the main slogan to be “north v south” as a way to show a rivalry that includes all of the Minnesotans. Keeping the branding dark, cool, and mostly purples with Vikings’ branding.
ROS Ads.
Creating content for different Ads to help sell the High School All Star game. This will go for various of places to hit different demographics that would or could be interested in. All designed were laid out differently to fit each sized ad.
Social Assets.
Creating instagram and twitter assets to grab certain market with a different demographic of people. This helps sells the tickets to this amazing football event. These were all designed to reach north and south parties. Creating a cohesive design with a very noticed call to action.
Mobile Ticketing.
Creating a very simple ticket design that looks good on the U.S. Bank part of the Vikings application as well as when it is in your Apple Wallet and/or Android. Keeping with the brand I created for the 2021 Football Showcase.
Website Page.
Creating a design that went with the style and aesthetic of the whole event. Banner was simple; but then the modules were interactive with the page itself, by going over the rectangle, which created depth and movement.
Email Header.
Creating an interactive header with the white of the email, by using the 3D topography coming out the purple rectangle, whole also having the logos pop out at the bottom. Keeping it on brand with the type, masking, elements, and imagery of the players.
Program.
Created the whole program for this football event. Was able to collaborate with different departments like Partnership, Community Relations, and more. All the pages were designed to be cohesive with the ads and social designs. For the north and south team, I created a brand for both; south being purple, while north was white themed because their jersey were white or purple, wantd to stay coordinated.
