National Women and Girls in Sports Day.

This was a project focused on developing graphics to show appreciation for women in Sports. I was tasked with integrating the Vikings brands colors, patterns, etc.. emphasizing a strong feminine identity. I added a lavender hue to the mix to bring on a soft feminine aura. For social I developed an executed campaign of “screenshotting and tagging a woman in sports”, they could post on their own story. The idea was to make the sports industry(NFL) more interactive with its female fans. Other items included creating graphics for social posts, feeds and staff email graphics.