Old Spice Line Extension.
Creating a new way of marketing and expanding men’s products for ALL men. Researching and seeing the market value of men with wavy, curly, and coily hair is open and a good audience to market to target. I think this will help the men not have to sneak buying women’s curly hair products, and have some of their own from a well known grooming brand.
Products.
Creating all the hair needs when it comes to curl patterns. Using color coordination for visual distinction of what is wavy, curly, and coily with elements of what main ingredients on the front. Keeping the traditional red with their blue secondary color, with icons that is cohesive with Old Spice as a whole.
See the process.
How I came up with it and all the detail behind the scenes.
CURL LIKE A MAN, MAN.
— Old Spice Guy